Tonight’s German Supercup soccer match between the champions of the country’s top-tier Bundesliga, Bayern Munich, and the winners of its DFB-Pokal cup tournament, Borussia Dortmund, will be streamed vertically on social media platform TikTok as part of an innovation showcase by the DFL, the German Football League.
The game will be shown in the 9:16 aspect ratio format that is suited to smartphones and social media, with select broadcast partners streaming it on their respective TikTok channels.
It will be produced by a dedicated directorial team separate to that of the regular 16:9 widescreen ratio broadcast with a distinct nine-camera setup.
OneFootball, the expanding digital soccer platform, is one of the partners for the showcase and will stream the match on its TikTok channel in Brazil.
Nikolaus von Doetinchem, vice president for OTT and media rights at OneFootball, said: “As user behaviour is evolving and the consumption of live football on mobile devices continuously increases, it was only a matter of time before dedicated 9:16 live broadcasts were tested and implemented.
“We are extremely pleased to be part of the DFL innovation showcase in partnership with TikTok in Brazil. We look forward to analysing the users’ feedback and data, which will be a first indicator of what the future holds for this technology in football.”
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In Germany, the match will be shown on the free-to-air television channel Sat.1 and on the pay-TV broadcaster Sky Deutschland.
Meanwhile, a partnership between the CBF, the Brazilian Football Confederation, Mowa Sports, and TikTok will see the 14 matches of the top-tier Brazilian Women's Football Championship finals stage – that began with the quarter-finals on Saturday – also broadcast on the social media platform.
Mowa Sports, which conducted the rights agreement, will be responsible for producing and broadcasting the matches.
The broadcasts will feature pre-game, half-time and post-game content for TikTok users, as well as interviews, exclusive content and features for integrating live content like fan reactions during the matches.
Users will also be able to vote for the player of each match via the app.
Harish Sarma, global head of content business development at TikTok, said: “For the first time TikTok will broadcast women's football, giving even more visibility to the sport.
"We are very excited about this partnership with CBF, reaffirming the platform as a destination for those seeking sports content. We want to democratise access to quality content, bring together the best that the season can provide and excite football fans even more.”
Grupo Global recently acquired the TV rights for the finals stage of this year's competition domestically.