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08 Jun 2018
The Fifa World Cup is a soccer competition that occurs every four years and is contested by 32 national teams. The first edition was played in 1930, in Uruguay, and has since been hosted in five continents. The competition is now considered to be one of the largest sporting mega-events and as a result is able to attract some of the biggest brands to sponsor it.
22 May 2018
The Uefa Champions League was founded in 1955 as the European Cup. The annual soccer competition is played by national league champions and one, or more, runners-up from the strongest Uefa national associations. Since being rebranded as the Uefa Champions League in 1992 it has developed into one of the most prestigious sporting competitions in the world.
02 Dec 2016
In a competitive soccer sponsorship landscape, the local knowledge that international offices can provide, notably in Asia, is becoming more important, according to Manuel Arroyo, the vice-president of FC Barcelona.
06 Apr 2016
The growing influence of Chinese brands in mainstream international soccer look set to continue following the European Championships in France in 2016.
27 Jan 2016
The 18 clubs of German soccer’s top-tier Bundesliga and the joint stock companies of the DFL, Germany’s professional soccer league, reported revenue of €2.62 billion ($2.85 billion) in 2014-15, a year-on-year rise of 6.9 per cent.
07 Jan 2016
English soccer’s Premier League is to seek a creative advertising agency to help redefine its brand following the decision last summer to scrap the existing title sponsorship model from the 2016-17 season.
20 May 2014
This weekend's final of the Uefa Champions League is unique not just because it features two clubs from the same city, but also, according to a new report, because of the vastly differing financial fortunes of the two finalists, Real Madrid and its cross-town rival, Atlético Madrid.