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19 Apr 2018
We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.
05 Apr 2018
Velon’s Hammer Series this week announced its third event of the year, Hammer Hong Kong, as the cycling teams’ umbrella organisation targets an eventual 10 events a year. So that must make it a race organiser. Mustn’t it?
23 Mar 2018
After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.
09 Mar 2018
Having learned to live with its old adversary, pay-TV, how can the EBU withstand the new challenges of a fragmenting broadcasting market? Stefan Kürten, the EBU's director of sport, believes he has the answers.
22 Feb 2018
'Disruptors, beware the disruptors'. The president of Alibaba Group says if you want to buy stuff, go to Amazon, but if you want lifestyle, including sport, Alibaba's your destination.
08 Feb 2018
Larry Scott is considered one of the most progressive thinkers in sport. In an exclusive sit-down with Sportcal Insight, the commissioner of US college sport’s Pac-12 conference talks equality, rights ownership and media disruption.
25 Jan 2018
Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life
11 Jan 2018
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows.
15 Dec 2017
US IOC member Anita DeFrantz’s book, My Olympic Life: a Memoir, has just been published. She tells Sportcal Insight about her lifelong struggle for equality and diversity in sport and the Olympics.
01 Dec 2017
From caps, to summer festivals to live action, Charlie Hill, Major League Baseball’s managing director for Europe, Middle East and Africa, outlines how the MLB is enhancing its presence in the region.