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Showing 1 to 8 of 8 records |
11 Jul 2019
More consumers worldwide now pay for OTT video services than subscription television, with sport the most popular live category, and accessibility and quality of content and delivery, as well as the price point, are key factors, according to Grabyo.
06 Jun 2019
A recent announcement by Endeavor, owner of IMG, that it is proceeding with a long-awaited IPO has provoked a backlash from some commentators. Do they have a point?
16 May 2019
A new survey shows that half of sponsorship professionals believe that there will be growth in the sector in 2019, with women’s sport starting to gain traction, but proving ROI remains a major challenge for the industry.
11 Apr 2019
A report into the 2018 Gold Coast Commonwealth Games has detailed heavier spending by local government than for the Glasgow Games 2014, but has also produced a long list of expected economic benefits.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
06 Jul 2018
Approaching its first year in operation, Octagon Media Rights Consulting's Daniel Cohen talks Sportcal Insight through that breakthrough deal with the Peruvian Football Federation, what's next for the industry and why there's never been a better time to be an adviser.
20 Oct 2017
As over the top viewing disrupts the way sport is consumed, are rights-owners really ready to make the ultimate leap? Ahead of the Sportel convention, Sportcal Insight spoke to some of the top players to gauge the mood of the industry.
Showing 1 to 8 of 8 entries