Showing 1 to 7 of 7 records |
07 May 2020
Founder and chief executive Henry Birtles, and managing director Frank Sale, talk to Euan Cunningham about the rise of HBA Media, amalgamating the presentation of top horse races and improving media coverage of this most traditional of sports.
06 Jun 2019
A recent announcement by Endeavor, owner of IMG, that it is proceeding with a long-awaited IPO has provoked a backlash from some commentators. Do they have a point?
28 Feb 2019
Partnerships with all of the international winter sports federations are positive in that they enable sponsorship cross sales and innovation in technology, so vesting World Cup skiing rights with one entity would have similar benefits, Infront’s Bruno Marty argues.
17 Jan 2019
Upon launch of the Star Sixes soccer concept, Pitch International set lofty ambitions for a global six-a-side event bringing together retired stars from around the world. More than two years on, the commercial plan has shifted to a regionally-focused approach.
19 Dec 2018
After more than 20 years of growth, the mass participation events sector is faced with unprecedented challenges and must change to attract new brand partners, says Craig Dews, Limelight Sports Group’s CEO.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
19 May 2017
Infront Sports & Media is undertaking one of its largest digital operations at a sports event to date at ice hockey’s 2017 IIHF World Championship in Paris and Cologne. So just how extensive is the work and what drives it?  
Showing 1 to 7 of 7 entries