The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the IPL 2023 includes an in-depth view and detailed evaluation of Delhi Capitals’s sponsor partners. Buy the report here.
Delhi Capitals’s total sponsorship revenue for the 2023 season is over $14.5m, with the biggest single investment coming from JSW Steel Ltd, which is an agreement valued at $2.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
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In total, Delhi Capitals have sponsorship agreements with 26 brands in the 2023 season, with their top five partners accounting for 44% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include JSW Steel Ltd, Greenpanel, DP World, Wrogn and Bira 91, among others. The table below shows the top ten sponsors of Delhi Capitals in the 2023 season.
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Clothing & accessories & beverages industries have struck the most deals
The clothing & accessories industry is the most heavily represented, totaling four agreements with Delhi Capitals in 2023. This is followed by beverages, consumer goods, technology and automotive.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Delhi Capitals, as well as those of all other IPL clubs, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. For more information about GlobalData’s Sport Intelligence Center please click here.
‘The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. By providing a detailed evaluation of all aspects of the property’s commercial strategy, we can guide investor decisions and sponsorship/media strategies for any organization looking to understand, imitate or partner with sporting properties.
