Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high level of social media interactions, broad appeal for immersive sports experience, and fan engagement, as well as the growing importance of technologies such as virtual and augmented reality, blockchain, artificial intelligence, Internet of Things (IoT), robotics, cloud, data analytics, wearable tech and many more. In the last three years alone, there have been over 48,000 patents filed and granted in the sports industry, according to GlobalData’s report on Internet of Things in Sports: Performance monitoring sports equipment.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
20+ innovations will shape the sports industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the sports industry using innovation intensity models built on over 101,000 patents, there are 20+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, neurostimulation exercisers is a disruptive technology that is in the early stage of application and should be tracked closely. Environmental sensors, performance monitoring sports equipment, and vitals monitoring exercisers are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are outdoor sporting navigation systems and remote athletic performance monitoring, which are now well established in the industry.
Innovation S-curve for Internet of Things in the sports industry
Performance monitoring sports equipment is a key innovation area in Internet of Things
Performance monitoring sports equipment are used in sports to enhance athletic performance by integrating location and movement sensors with wireless technology-enabled sports equipment and wearables. IoT-enabled connected sports solutions such as smart sporting equipment and wearables measure everything from athlete’s fatigue levels, heart rate, and metabolic rate to detecting potential injuries. There has been a significant increase in the use of monitoring sports equipment in the sports industry to monitor, track, analyse and improve performance, as well as use the data to provide enhanced health and safety to players.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 160+ companies, spanning technology vendors, established sports companies, and up-and-coming start-ups engaged in the development and application of performance monitoring sports equipment.
Key players in performance monitoring sports equipment – a disruptive innovation in the sports industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to performance monitoring sports equipment
Source: GlobalData Patent Analytics
NIKEis one of the leading patent filers in performance monitoring sports equipment. Some other key patent filers in performance monitoring sports equipment industry include iFIT Health & Fitness, adidas, Peloton Interactive, and Koninklijke Philips.
In terms of application diversity, Dentsu Group leads the pack, while Lululemon Athletica and breathe with b stand in second and third positions, respectively. By means of geographic reach, Dasan Rnd holds the top position, followed by Wattbike and Nokia.
To further understand the key themes and technologies disrupting the sports industry, access GlobalData’s latest thematic research report on Thematic Research: Internet of Things in Sport.