Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high-level of social media interactions, broad appeal for immersive sports experience, and fan engagement as well as the growing importance of technologies such as virtual and augmented reality, blockchain, artificial intelligence, Internet of Things (IoT), robotics, cloud, data analytics, wearable tech and many more. In the last three years alone, there have been over 48,000 patents filed and granted in the sports industry, according to GlobalData’s report on Health & Wellness in Sports: Calorie monitoring exercisers.
According to GlobalData’s Technology Foresights, which uses over 101,000 patents to analyse innovation intensity for the sports industry, there are 20+ innovation areas that will shape the future of the industry.
Calorie monitoring exercisers is a key innovation area in health & wellness
Exercising devices and fitness trackers are equipped with sensors to monitor user’s physical and fitness activities on vital parameters such as steps covered, calories consumed and burned, heart rate, sleep duration, and VO2, as well as implement smart algorithms to fetch the real-time data and improve upon the decision-making as well as obtain desired health outcomes.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 50+ companies, spanning technology vendors, established sports companies, and up-and-coming start-ups engaged in the development and application of calorie monitoring exercisers.
Key players in calorie monitoring exercisers – a disruptive innovation in the sports industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to calorie monitoring exercisers
Source: GlobalData Patent Analytics
Nike is one of the leading patent filers in calorie monitoring exercisers. Some other key patent filers in the retailing industry include adidas and Lululemon Athletica. Calorie monitoring devices is one of the accelerating innovation spheres of health and wellness, where adoption is steadily increasing.
In terms of application diversity, Lululemon Athletica & EW Healthcare Partners lead the pack. New Balance and Amer Sports stand in second and third positions, respectively. By means of geographic reach, Amer Sports holds the top position, followed by EW Healthcare Partners and Sato Sports Plaza.
With a rise in the importance of physical fitness and maintaining an exercise regimen, fitness tracking devices play a crucial role in providing feedback on past activity, and encouragement to continue with an exercise routine and meet various exercise goals. These advanced devices may be utilised to create a personalised plan by athletes to manage the exercising activities and reach a targeted goal.
To further understand the key themes and technologies disrupting the sports industry, access GlobalData’s latest thematic research report on Sports.