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Fanatics grows AFL presence with Richmond deal
The e-commerce giant will operate a revamped online store and in-person club shop for the AFL club.
GEF chief Foster outlines esports' path to growth
After years of commercial "winter", growth in underserved markets is a key driver behind esports' route in from the cold.
ATP Tour signs global partnership with Fitline
The deal designates Fitline as the official sports nutrition partner and energy bar partner of the ATP Tour through 2026.
Viaplay trims losses but subs fall in Q2
The Nordic media group's sales grew in core markets over the period while its losses fell drastically year-on-year.
Southampton and Arsenal secure new sponsorship deals
P&O Cruises will be Southampton's new sleeve sponsor, while Arsenal has partnered with Athletic Brewing Company.
Paris Olympics 2024: It doesn’t pay to win gold
According to public records, Singapore is the country that offers the largest cash prize with a gold medallist winning S$1m (around $760,000).
Improved sports revenues deliver first streaming profit for Disney
For Q3, Disney posted revenue of $23.1 billion and a net income of $3.1 billion.
Qatar Airways becomes Inter training kit sponsor in expanded deal
The Qatar Airways logo will now be prominently featured on all Inter training apparel and warm-up jerseys.
Orange replaces Telefonica as Real Madrid's telecoms partner
The three-year sponsorship will cover Real Madrid's men's and women's teams.
DAZN adds Serie A to soccer portfolio in Spain
Serie A’s international rights tenders have been taking place since mid-2023, with the league having substantially changed its method.
How Paris 2024 is delivering a greener Olympics
Paris 2024 is aiming to be a “more responsible, more sustainable, more united and more inclusive” Olympic Games.
NBCUniversal expects record ad revenue for Paris 2024
The US media giant is set to exceed the $1.25 billion ad revenue it drew during Tokyo 2020.
Rugby Australia reunites with Dove Men+Care in four-year deal
The brand becomes an official partner and supporter of the Wallabies.
Euro 2024 final attracts 24m in UK, 12-year high for RTVE in Spain
Spain's win over England in Berlin on Sunday night delivered huge audiences in the respective countries.
Visit Qatar to take over Goodwood title sponsorship
The Gulf state's tourism body will serve as the main sponsor of the Goodwood Festival in a multi-year deal.
Q&A with OneTeam International head Baer-Hoffmann
Jonas Baer-Hoffmann discusses the launch of OneTeam International, the internationalization of sport, and fans shifting from supporting teams to individuals.
FIFA to broadcast Homeless World Cup
Through the agreement, future editions of the World Cup will be shown live on the FIFA+ streaming platform.
PIF enters North American soccer through Concacaf partnership
Saudi Arabia's PIF has plowed billions of dollars into sports partnerships in recent years.
Delta named official airline partner of WNBA
The deal serves as an expansion of their previous partnership, which consisted of Delta’s WNBA charter program.
Report: Bronfman looks to throw spanner in works of Skydance-Paramount
An offer of $4.3 billion for Paramount Global has reportedly been put in by Edgar Bronfman Jr.