Babolat upgrades Wimbledon sponsorship to official partner
Babolat has upgraded its partnership with the AELTC to become an official partner of the Wimbledon Championships.
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Susan Lingeswaran
Susan is a senior reporter at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.
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PTO adds Scammell as comms director, moves Hansom to board advisor
The athlete-backed Professional Triathletes Organization (PTO) has further bolstered its leadership team with the addition of Anthony Scammell as communications…
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Birmingham, Budapest final bidders for 2026 European Athletics Championships
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FIBA rejects proposal to stage Paris 2024 matches in Lille
FIBA, basketball’s global governing body, has firmly rejected a proposal by organizers of the Paris 2024 Olympic to stage…
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JTA launches new sponsorship consulting division, survey shows move to ‘purposeful partnerships’
JTA, the international relations and communications consultancy specializing in sport, has launched a new sponsorship consulting division dedicated to…
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Land Rover deepens Rugby World Cup sponsorship with New Zealand 2021
Land Rover, the UK vehicle brand, has been named as a worldwide partner of the rescheduled 2021 Rugby World…
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F1 looks to bolster global footprint, increases digital engagement for Netflix fans
Formula 1 is looking to capitalize on its thriving popularity by broadening its geographic footprint and engaging younger fans.
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French Open to stay on BeIN MENA in four-year deal
BeIN Sports, the international pay-TV broadcaster, will continue its live coverage of the French Open in 24 territories across…
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