Demand for data reshaping sponsorship decision-making
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship…
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Analysis
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Analysis
TikTok gets a kick out of Euro 2020
Normanno Pisani, head of media partnerships UK at TikTok, explains the rationale behind and the plans of the video-sharing platform’s…
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Sustainability sponsorships: The rule, not the exception
With partnerships focused on sustainability increasing in the sports industry, Tariq Saleh explores how it will change the landscape.
ByOrlando pitching for invite to soccer’s biggest party
Jason Siegel, the man spearheading Orlando’s 2026 World Cup host city bid, tells Jonathan Rest why experience and collaboration are…
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Handling the footprint
Tricia Duffy, strategy consultant to Albert, tells Simon Ward about the work and aims of the sustainability initiative's new sports…
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The race for climate change
Adrenaline-filled racing, sustainability and remote production – Susan Lingeswaran explores how new motor racing series Extreme E will stage an…
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Royals ready to rumble beyond India
Mike Fordham, the new chief executive of the Rajasthan Royals, tells Euan Cunningham about the IPL franchise’s ambitions on the…
ByA rising tide for triathlon?
Plans are afoot to shake up triathlon, with an athlete body supported by a major investor targeting high-level media coverage and…
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