Demand for data reshaping sponsorship decision-making
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship…
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Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship…
ByNormanno Pisani, head of media partnerships UK at TikTok, explains the rationale behind and the plans of the video-sharing platform’s…
ByWith partnerships focused on sustainability increasing in the sports industry, Tariq Saleh explores how it will change the landscape.
ByJason Siegel, the man spearheading Orlando’s 2026 World Cup host city bid, tells Jonathan Rest why experience and collaboration are…
ByTricia Duffy, strategy consultant to Albert, tells Simon Ward about the work and aims of the sustainability initiative's new sports…
ByAdrenaline-filled racing, sustainability and remote production – Susan Lingeswaran explores how new motor racing series Extreme E will stage an…
ByMike Fordham, the new chief executive of the Rajasthan Royals, tells Euan Cunningham about the IPL franchise’s ambitions on the…
ByPlans are afoot to shake up triathlon, with an athlete body supported by a major investor targeting high-level media coverage and…
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