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  1. Analysis
September 20, 2022

North America is seeing a hiring jump in sport industry digital media roles

Some parts of the world are investing more heavily in digital media roles than others

By Data Journalism Team

North America extended its dominance for digital media hiring among sport industry companies in the three months ending July.

The number of roles in North America made up 75.8% of total digital media jobs – up from 63.8% in the same quarter last year.

That was followed by Asia-Pacific, which saw a 2.3 year-on-year percentage point change in digital media roles.

The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the sport industry?

The fastest growing country was the United States, which saw 62.1% of all digital media job adverts in the three months ending July 2021, increasing to 73.1% in the three months ending July this year.

That was followed by India (up 1.7 percentage points), Canada (1.2), and Spain (0.8).

The top country for digital media roles in the sport industry is the United States which saw 73.1% of all roles advertised in the three months ending July.

Which cities and locations are the biggest hubs for digital media workers in the sport industry?

Some 5% of all sport industry digital media roles were advertised in York (United States) in the three months ending July.

That was followed by Los Angeles (United States) with 3.3%, Toronto (Canada) with 2.7%, and Washington (United States) with 2%.

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