FIS Nordic World Ski Championships 2017
The Lahti2017 study is one of the most in-depth ever into the holistic benefits of hosting major sporting events, involving interviews with over 50 key stakeholders and measuring the impact of the event across the ten key ‘GSI’ pillars. The event attracted over 270,000 visitors across the 12-day event, including 180,000 ticketed spectators. It delivered over €22 million of economic impact to Lahti and the surrounding regions.
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Sportcal has prepared this Event Study using reasonable skill, care and diligence
for the sole and confidential use of the Finnish Ministry of Culture and Education,
the Finnish National Olympic Committee, the City of Lahti, Lahti Region and Lahti
Events for the purposes set out in the Event Study and Sportcal does not assume
or accept or owe any responsibility or duty of care to any other person. Any use
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The Event Study reflects Sportcal’s best judgement in the light of the information
available at the time of its preparation. Sportcal has relied upon the completeness,
accuracy and fair presentation of all the information, data, advice, opinion or
representations (the “Information”) obtained from public sources and from FIS,
Lahti City, Lahti Region, Lahti Events, the Finnish National Olympic Committee and
various third party providers The findings in the Event Study are conditional upon
such completeness, accuracy and fair presentation of the Information.
2 EXECUTIVE SUMMARY
8 EVENT EXPERIENCE
10 SOCIAL MEDIA
16 COMPARATIVE DATA ANALYSIS