Global Sports Impact Report 2016
The second edition of the Global Sports Impact (GSI) Report explores the impact of sport through 2015-16 and examines the key issues and challenges which sport faces. Analysis covers 83 world championships and multisport games hosted across 119 cities and 38 nations.

 
Sport has a massive global impact and 2015 was no exception to that. Over 80 world championships and multisport games took place in 2015, generating millions of spectators and billions of hours of media coverage. Supported by the major annual events, they have a huge impact on the world’s economy.

But what do we really understand about this impact and how do we accurately explain it to governments, ministries and the general public? There are no consistent standards and methodologies to clearly define the annual impact of sport.

This second edition of the Global Sports Impact (GSI) Report explores the impact of sport in 2015 and 2016 and examines some of the key issues and challenges facing sport in the future.

Event Hosting and Bidding

  • Distribution of events in 2015
  • Analysis of continents, nations and cities
  • Sportcal’s Global Sports Nations Index 2015
  • Sportcal’s Global Sports Cities Index 2015
  • Review of events awarded during 2015
  • Case Study: WTF bidding process 2017-2021
  • Understanding what your fans want

Governance of Sport

  • A review of sports governance issues in 2015
  • Timeline reviews of FIFA and the IAAF
  • Anti-doping: Who wants to know? Including an exclusive interview with ARD’s Hajo Seppelt
  • Expert insight from the ICSS and Sportradar on the topic of match fixing
  • What does the future hold for SportAccord – the organisation?
  • Academic insight from the University of Lausanne: Sport governance: a new step
  • Academic insight from the University of Colorado: Who needs independent experts?

Economic Impact

  • Discussion on the differing methodologies used to calculate economic impact using examples from 2015:
    • Rugby World Cup
    • FIFA Women’s World Cup
    • ICC Cricket World Cup
    • UCI Road World Championships
    • World Archery Championships
  • Analysis of attendance at world championships and multi-sport games in 2015
  • Analysis of attendance at 62 major annual sports properties in 2015 including:
    • Soccer
    • North American sports
    • US college sport
    • Baseball
    • Rugby union
    • Rugby league
    • Tennis
    • Cycling
    • MotoGP
    • Cricket

Sport Tourism

  • Discussion on the thousands of bed nights created by participants and media before a single ticket is sold to a spectator
  • Economic value of bed nights produced by participants, media and spectators
  • Analysis of bed nights created through hosting events in 2015
  • Expert insight from W2 Consulting: Sport tourism experience; the quality expectation
  • Sports tourism facts and figures

Media Impact

  • Discussion on the differing methodologies used to measure audience data
  • Expert insight from the Media Intelligence Service of the European Broadcasting Union
  • Analysis of TV audiences in 2015
  • Analysis of world championships and multi-sport games in 2015, including TV nations, broadcasters, TV hours and accredited media
  • Case studies include:
    • Pan American Games 2015
    • Tour de France 2015
    • QOROS World Table Tennis Championships 2015

Social Media Impact

  • Sportcal’s GSI Social Media Index
  • Social media growth analysis – 2015
    • Facebook
    • Twitter
    • Instagram
    • YouTube
  • Expert insight from SnapRapid and EPFL
  • GSI Social Media Index (Top 50)
  • GSI Social Media Index (Top 65: growth 2015/2016)
  • GSI Social Media Index (International Federations)

Sponsorship Impact

  • 2015: A turbulent year for sponsors
  • Case Studies include:
    • FIFA Women’s World Cup
    • Rugby World Cup 2015
    • A sponsor’s view: DHL
  • World championship and multi-sport games analysis: Most active sponsors and sectors

Sporting Impact

  • Sporting Impact: 2015 overview
  • Competing nations analysis
  • Athlete analysis
  • Summer vs winter world championships
  • Gender analysis
  • Case studies include:
    • FIG World Gymnastics Championships
    • World Archery Championships
    • Special Olympics Summer World Games
    • IAAF World Athletics Championships 2015
  • The global athlete reach of major leagues, series and tours in 2015
  • Expert insight from the IWF and Synergy on the topic of Women in Sport

Social Impact

  • Social Impact overview
  • Social Impact of events hosted in 2015
  • Case Studies include:
    • FIG World Gymnastics Championships
    • World Archery Championships
    • Special Olympics Summer World Games
  • Analysis of volunteering at world championships and multi-sport games in 2015

Legacy

  • Academic insight from Napier University, Edinburgh on the topic of legacy, who benefits and how we measure it
  • Case Studies include:
    • London 2012
    • Rio 2016
  • Academic insight from the University of East Anglia, Loughborough University and Leeds Beckett University on the topic of London 2012 and legacy

Event Analysis

  • Data pages for each of the 83 world championships and multisport games covering up to 39 data analysis indicators allowing for holistic comparison and benchmarking
  • A unique tourism impact insight from Sportcal’s exclusive bed night analysis




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