Business - 28 Jan 2022 - Technology
ASX Sports, the virtual sports trading platform, will integrate data from Sportradar into its gaming offering under a partnership with the international sports data intelligence and digital content service provider.
Business - 28 Jan 2022 - Agency
Legends, the US sports marketing agency, has announced the acquisition of 4Front, the data and analytics, innovation, and digital media agency.
eSports - 28 Jan 2022
Sportfive, the international sports marketing agency, has entered into a strategic partnership with the esports and gaming agency Bad Moon Talent (BMT), which will bring together the expertise and capabilities of both agencies.
Horse racing - 28 Jan 2022
Ceasars Sportsbook, an arm of US gambling giant Caesars Entertainment, has entered into a sports betting partnership with the New York Racing Association (NYRA), the operator of three major horse racing venues in that state.
Skiing - cross country - 28 Jan 2022
Visma, the Norway-based business software company, will end its title sponsorship of the Ski Classics, the Europe-based long-distance cross-country skiing series, after the ongoing 2021-22 season finishes, the series has announced today.
Soccer - 28 Jan 2022 - Stadia & venues
Real Madrid, the Spanish soccer giants, has agreed a 25-year commercial contract with US sports marketing agency Legends worth an annual €400 million ($453.2 million) to manage non-sporting events at their renovated Santiago Bernabeu stadium, it has been reported.
Soccer - 27 Jan 2022 - Technology
Extreme Networks, the cloud-driven networking company, has today announced new partnerships with English soccer giants Manchester United and North American ice hockey’s NHL, as well as a renewed deal with American football’s NFL for its showpiece Super Bowl.
Sailing - 27 Jan 2022
SailGP, the international sailing series, has today brought on board Mubadala Investment Company as the title partner for its last season two race, the Grand Final in California on March 26-27.
Soccer - 27 Jan 2022
Gianni Infantino, president of global soccer’s governing body FIFA, is facing widespread condemnation for bizarre comments made yesterday, in which he seemed to suggest that a good reason for doubling the frequency of the quadrennial FIFA World Cup would be to give hope to Africans who might otherwise risk drowning in the Mediterranean.
Darts - 27 Jan 2022
DAZN, the international sports streaming service, has extended its deal with the Professional Darts Corporation (PDC), the organizer of top events in the sport, for broadcasting rights in Germany, Austria, and Switzerland (DACH) to tournaments run by the body, in a five-year renewal.