Euroleague Basketball, the organiser of the continent’s elite clubs competition, has extended its global partnership with Turkish nut and dried fruit brand Tadim for another three years. 

Under the extension, Tadim will remain as a sponsor of the competition until the end of the 2022-23 season and will continue to have high visibility at all top-tier Turkish Airlines EuroLeague matches and throughout the competition’s digital ecosystem.

The relationship between the pair first started in 2016 and the extension will prolong their alliance to eight years.

Jordi Bertomeu, Euroleague Basketball president and chief executive, said: “Since 2016, we have been honoured to count Tadim among our family of partners and to mutually pursue our ambitions for multi-market growth.

“This extension not only confirms that our work together has been successful to date, but allows us to raise the bar in the years ahead.”

Emre Tekinalp, Tadim’s chief executive, said: “Our brand is internationalising quickly and it is with great pride that we announce the continuation of this long-lasting partnership with Euroleague Basketball, an organisation that is followed by many fans around the globe.”

Earlier this week, Euroleague Basketball announced it had signed renowned American pizza delivery chain Domino’s as a sponsor of both the EuroLeague and secondary 7DAYS EuroCup. 

Sportcal