Rugby Europe partners with Russian union to develop beach and snow events
Rugby Europe, the continental governing body, today announced a licensing agreement with the Rugby Union of Russia (RUR) to promote and develop the organisation of beach and snow rugby competitions and activities.
The three-year deal begins from 2021, when a Russian could be in charge of Rugby Europe.
Under the agreement, Rugby Europe has assigned the RUR to: develop beach and snow rugby competitions across Europe and the commercial value of these disciplines; provide a structured competition framework, under the governance of Rugby Europe; and promote rugby as an all seasons and all grounds sport.
The respective federations have agreed to work and advocate jointly for the inclusion of beach and snow rugby in European and global multi-sport games and to encourage World Rugby, rugby union’s international governing body, to integrate both practices as official disciplines.
Rugby Europe will also dedicate specific human resource in order to coordinate the implementation of the agreement internally and with all member unions.
The Paris-based continental body said following on from the last men and women’s Beach and Snow Rugby European Championships, held in Moscow in 2019, “these two disciplines represent alternative rugby participation development that the RUR has been consistently growing.”
Octavian Morariu, president of Rugby Europe, said: “Beach and Snow Rugby are variations of the game that enable fans to play all year round and in all weather conditions. They are also a key-driver in the promotion of our sport. We are happy to be able to support their development thanks to this agreement with the RUR, working together to improve the recognition of these disciplines by international bodies."
Kirill Yashenkov (pictured), RUR vice-president, added: “Our experience in organising international beach and snow rugby tournaments shows that while very simple in terms of rules and infrastructure requirements, snow and beach rugby can nevertheless bring a lot of fun and passion to participants and spectators, attracting more and more members to our rugby family.
“The agreement signed between Rugby Europe and Rugby Union of Russia is a big step towards the development of these young disciplines. We are confident that the member unions of Rugby Europe will receive many benefits from this agreement in the future.”
This tie-up comes amidst Yashenkov’s bid to become the next president of Rugby Europe after he announced last month that he would stand to succeed Romania’s Morariu.
Yashenkov, who has brought the JTA agency on board for his campaign, launched his manifesto earlier this month with a virtual election set to take place on 4 and 5 December.
Earlier this week, Rugby Europe appointed Sports Media Venture, the sports and entertainment media distribution and consultancy, and River Media Partners, the new independent UK-based sports media agency, as its marketing and sales partners.