ESPN in three-year renewal with Atlantic 10 Conference
ESPN, the major US sports broadcaster, has agreed a three-year extension to its media rights deal with US college sport's Atlantic 10 Conference.
Under the renewal, which runs until the end of the 2023-24 academic year, ESPN retains various television and streaming rights.
The extended deal ensures continued coverage of 28 men’s basketball games, four regular season women’s basketball games and the women’s basketball championship, which ESPN has carried for the previous 23 years.
ESPN also retains the rights to the A-10 men’s basketball championship final, which it has sub-licensed to CBS since 2010.
As it has done for the last five years, ESPN will continue to provide coverage of the A-10 men’s basketball ‘Friday Night Showcase’, which features a key conference matchup as the spotlight game in college basketball on Fridays in January, February and March.
In addition, the A-10’s relationship with the broadcaster’s streaming platform ESPN+ has been extended to 2024, ensuing streaming coverage of games that are not part of the linear television package.
This is expected to amount to an average 188 men’s games and 196 women’s basketball games per season.
The new agreement prolongs a relationship between the two parties which originally began in October 2012.
Bernadette V. McGlade, A-10 commissioner, said: “Between the popular A-10 ESPN Friday Night Showcase and nearly a quarter century of women’s basketball coverage, this is a relationship that has been fruitful for both ESPN and the A-10, and continuing the partnership was an easy decision.
“ESPN+ has the best model in the collegiate sports streaming space, with an incredible user experience with an affordable price point and extensive programming. The addition of the digital agreement with ESPN+ in 2018 provided wall-to-wall coverage, which we’re excited to continue to provide for fans and alumni of the league.”
Last week, ESPN agreed an extended six-year media rights deal with college sports' Southern Conference.