All Blacks join the Hyperice movement; Australia make 2021 Super Rugby plans
Hyperice, the US-based recovery and performance technology company, has announced a multi-year partnership with the All Blacks, New Zealand’s acclaimed men’s rugby union team, as it looks to expand its global presence.
Under the partnership, Hyperice has been appointed the official recovery technology supplier of the All Blacks, the All Blacks Sevens team and the Black Ferns women’s team.
Hyperice will provide each player with individual ‘HyperKits’, as well as real-time side-line training room access to its full suite of Hyperice and NormaTec technologies, including the Hypervolt massage device, Hypersphere Mini massage ball, Vyper vibrating foam roller and Venom heat and vibration support lines.
Joe Cannon, the Hyperice vice-president of business development, said: “For more than 100 years, the All Blacks have created a tradition of unrivalled excellence that has long been studied by teams, coaches and even chief executives around the world.
“One key factor that continues to drive the All Black’s dominance is their commitment to innovation in athletic care, both on and off the pitch. With this first-of-its kind partnership in international rugby, the All Blacks will have access to Hyperice technologies for warm-up, body maintenance, recovery and even during match play.”
Nic Gill, strength and conditioning coach for the All Blacks, said: “Our players work extremely hard in the gym, on the training field and in the playing arena, and Hyperice technology plays a key role in both guarding against injury and ensuring an athlete’s body is performing to its potential every day.”
Hyperice has already secured partnerships with various North America-based leagues and series, including the NBA, MLB, UFC, golf's PGA Tour and ice hockey's National Women's Hockey League, plus English soccer's Tottenham Hotspur.
Meanwhile, the Super Rugby AU, an Australia-only version of the southern hemisphere clubs competition, is to return as a five-team affair in 2021.
Super Rugby AU was launched this year as a replacement for the established Super Rugby competition that was called off as a result of the coronavirus pandemic.
The 2021 schedule will comprise 22 games over12 weekends, from 18 February to 8 May.
All 22 matches in the tournament will be aired live and on demand through Stan, the pay-television streaming platform of commercial broadcaster Nine Network, which will launch in 2021.
On Monday, Nine secured a three-year deal worth A$100 million ($73 million) with Rugby Australia for rights to competitions starting in 2021.
The deal includes the rights to the men’s Super Rugby and women’s Super W clubs competitions, The Rugby Championship for national teams, Bledisloe Cup games between Australia and New Zealand, the men’s Wallaby test matches and women’s Wallaroo test matches.
Rob Clarke, Rugby Australia's interim chief executive, said: “What a way to start 2021 and our new partnership with Stan and Nine.
“Super Rugby AU was terrific in 2020 and will get better next year as this next crop of Australian Rugby stars continue to develop, and they are complimented by some genuinely talented international players who have since arrived on our shores.
“The 2021 season promises to be a great one for Australian fans with every game in primetime and with the added support of our new partners Stan and Nine.”
Rugby Australia also confirmed it is working with New Zealand Rugby on a trans-Tasman competition which is set to take place following the country's respective Super Rugby competitions.
Yesterday, NZ Rugby announced its domestic five-team Super Rugby Aotearoa competition would start on 26 February, and run for 10 weeks, with a final on 8 May.