Expanded media roles at IMG for experienced duo of Guinness and Mandel
By Simon Ward
IMG, the international sports marketing agency owned by Endeavor, has today unveiled changes at its influential media and events unit, including elevated roles for experienced executives Chris Guinness and Hillary Mandel.
The pair have become executive vice-presidents, while senior vice-presidents Tom Broom and Dale Levin have taken on new heads of media roles in Asia for the division, which is led by Adam Kelly and Sam Zussman.
Guinness (pictured), now executive vice-president and head of commercial worldwide for media, based in London, will oversee the global commercial media team for IMG’s media business.
He was most recently IMG’s senior vice-president and head of media for Asia-Pacific, and can call upon almost three decades of global media experience.
Guinness re-joined IMG in 2007 having previously been chief executive of CSI Sports, the media rights business acquired by the agency that same year.
In an earlier stint at IMG, he ran the UK media sales arm and video and inflight/inship business before relocating to Hong Kong in 1996 to jointly head up the company’s Asia Pacific operation.
Mandel, who has been at IMG for 21 years, is taking up an expanded role as executive vice-president, head of Americas and global media partnerships.
This entails leading the media group’s commercial efforts and team across both North America and Latin America, overseeing business development for rights holders based in the region and managing the US media consultancy and advisory business comprised of local teams, federations and professional sports leagues.
Mandel began her career at IMG as vice-president of then media arm TWI as a vice-president of syndication and programming, with responsibility for production and rights representation of over 50 sports rights holders and the agency’s move into live entertainment broadcasting.
She took charge of North America in 2008, negotiating deals for events including tennis’ Wimbledon Championships, golf’s British Open and the Rugby World Cup and attracting new clients such as the NFL, NHL, MLS, Nascar and Feld Entertainment.
IMG Media & Events was created almost a year ago through the merger of the agency’s two core business units, with Kelly and Zussman becoming co-presidents.
In addition to the events and leagues above, on the media side, IMG has sold rights on behalf of the likes of the International Olympic Committee and English soccer’s Premier League and marketed rights for Endeavor companies UFC and Professional Bull Riders.
The group is also home to IMG Arena, the fast-growing sports betting arm.
Welcoming the new promotions, Kelly said: “Chris and Hillary are both outstanding leaders who have gained the respect and trust of federations and broadcasters around the world. Their extensive experience and track record of growth will be a great asset to our commercial operation going forward.”
Broom and Levin, both of whom have been with IMG since 2002, will henceforth co-lead IMG’s Asia Pacific media business as senior vice-presidents and heads of media, and report directly into Guinness.
Broom will be responsible for North Asia (Greater China, Korea and Japan) and the Indian subcontinent, based in Hong Kong, while Levin will oversee the South East Asia region (Singapore, Philippines, Thailand, Vietnam, Malaysia, Indonesia, Cambodia, Laos and Myanmar) and Australia, based in Singapore.