Turner snaps up lion's share of Italian Serie A rights in Brazil
Turner, the USA-backed Brazilian pay-television broadcaster, has secured premium rights to Italian soccer’s top-tier Serie A for the 2020-21 season.
The network has committed to show nine games per round across the TNT channel and streaming service El Plus.
The deal includes five exclusive games, and complements the Brazilian agreements already in place with Bandeirantes, a commercial broadcaster, and SporTV, the pay-TV subsidiary of commercial giant Globo.
The TNT coverage began with yesterday’s clash between defending Serie A champions Juventus and Verona (pictured), which ended in a 1-1 draw, and continues with this evening's high-profile match between AC Milan and AS Roma, which ends the fifth round of fixtures this season.
IMG, the prominent sports agency, handles international media and other commercial rights to Serie A in an agreement worth more than €360 million ($425 million) per annum.
The league required new broadcasting partners in Brazil after DAZN, the over-the-top streaming platform which has shown matches for the past two seasons, ended its contract one year early.
Bandeirantes is televising four live matches per round – two free-to-air on its main Band channel and two on sports channel BandSports – while SporTV is showing one live game.