Elevate launches analytics-based Insights arm with Broncos among clients
By Simon Ward
Elevate Sports Ventures, the US sports and entertainment consulting firm, has rolled out Elevate Insights, a new offering intended to help teams, brands, properties and venues maximise revenue with an analytics-based solution.
Elevate said there are already more than 20 clients for the vertical, including teams and other entities from the NFL, NHL, MLB, MLS, horse and motor racing and US college sports.
Elevate Insights services include new venue build and market feasibility studies, fan profile analysis, product and pricing strategies and lead scoring modelling.
The latest team to sign up is three-time Super Bowl winners the Denver Broncos, which play at Empower Field at Mile High (pictured).
The new division will be directed by Thomas Bernstein, who has 17 years of experience in product development, in the role of vice-president of Elevate Insights.
Over the last decade, he has been involved in launching and advising technology startups in various industries, including sports, education and finance, helping to secure over $300 million in venture capital across more than 40 companies as a chief operating officer, head of product and management consultant.
Elevate, which is based in Santa Clara in California, launched in 2018 and is a joint venture of the NFL’s San Francisco 49ers, team and venue owner Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and Oak View Group.
The agency specialises in consultancy in areas including ticketing, premium hospitality, sponsorship sales and service, venue build and operations, marketing and digital strategy.
Al Guido, the president of the 49ers, serves as chairman and chief executive of Elevate, while Chip Bowers, an experienced executive with teams in MLB and the NBA, was recently appointed to the new role of president at the company.
Elevate clients that have already taken advantage of Insights include MLS expansion outfits Inter Miami, Sacramento Republic and St. Louis SC.
Outlining the services provided, Bernstein said: “For a professional team or municipality considering building or renovating an arena or stadium; for a business considering investment into a new endeavour in the sports and entertainment industry; for a sports brand or property pursuing a fresh marketing, sales or operational strategy, our Insights team can design the right playbook.
“Our people, process, and technology solutions are informed by Silicon Valley’s most innovative startups and road-tested in the front offices of our partners. Most importantly, our solutions are 100 per cent bespoke for each of our clients and derived from data-driven, fan-centred analytics.”
Flavil Hampson, recently promoted to chief operating officer of Elevate, added: “We see Elevate Insights as the first of several branded verticals that our agency we will unveil over the next year. During this critical period for sports teams and venues, given changes in consumer engagement habits and front office composition, as well as the fluidity of season and game schedules, we felt compelled to bring this data-driven and revenue focused offering to market.
“Our data rich and fan-first approach combined with a best-in-class BSI group will provide teams and properties, at every level in their business lifecycle, with smart strategic and actionable insights once only available at the highest and most mature level of the industry.”
In addition to Bernstein, senior figures in Insights will include Alexa Huchingson, Elevate’s vice-president of business development, who will be responsible for developing solutions for clients. This will entail securing long-term business partners in professional and collegiate sports and entertainment, and providing best-in-class thought leadership.
She was previously chief revenue officer at Navigate Research, helping secure research and consulting partnerships with professional sports teams and leagues, Fortune 500 brands, media networks, national agencies and top universities, and made her name in the industry at IMG College, managing the accounts of more than 150 national, regional and local partners.
Also involved in the venture is new Elevate executive vice-president Chris Allphin who brings specialist experience in naming rights and corporate partnerships, and is expected to play a lead role in delivering Insights to the marketplace.
Allphin has joined the company from prominent agency Van Wagner Sports and Entertainment where he spent eight years as head of the team advisory group, prior to which he spent a decade at another leading player Wasserman. Of late, he has driven engagements for teams and new venues including the NFL’s Minnesota Vikings and their U.S. Bank Stadium and MLB’s Atlanta Braves and their Truist Park and Texas Rangers and their Globe Life Stadium.
Elevate now empoys more than 70 people, and has clients across seven leagues in 14 US states and three countries.
These include MLB's Los Angeles Dodgers, new NHL team Seattle Kraken, Purdue University and French soccer's Ligue 1.