DAZN and Eurosport add Switzerland to extended carriage deal to 2023
DAZN, the international over-the-top subscription service, and US media giant Discovery today extended their distribution agreement for the Eurosport 1 and 2 linear TV channels for another three years, adding Switzerland to the pact for the first time.
The initial partnership, effective on 1 August 2019, gave DAZN customers in Germany, Austria, Spain and Italy access to Eurosport's two high-definition channels.
Switzerland has now been added, with the agreement running to August 2023.
Once again, the Eurosport Player streaming service is not included.
DAZN subscribers in the aforementioned five countries will be able to watch Eurosport’s extensive coverage of the delayed Tokyo 2020 Olympic Games next year and the Beijing 2022 Olympic Winter Games, as well as a host of top snooker, tennis, cycling and motor racing events.
James Rushton, acting chief executive of DAZN, said today: “This extension and deepening of our partnership with Discovery demonstrates DAZN’s long-term commitment to bringing fans the very best multi-sport offering. The agreement also exemplifies how we successfully integrate with our partners to aggregate their content on to our global sports platform to reach and engage larger audiences across multiple markets.”
James Gibbons, executive vice-president and general manager UK, Nordics and commercial development at Discovery, added: “Eurosport channels reach more viewers than any other pan-regional sports channels in Europe and we are pleased to extend our partnership with DAZN to continue bringing key sporting events like the tennis Grand Slams and Olympic Games to all our fans.”
DAZN and Discovery last month agreed a new sub-licensing deal for DAZN related to German soccer's Bundesliga in Germany, Austria and Switzerland for the 2020-21 season, bringing to an end a prolonged period of uncertainty regarding the fate of those rights.
The package includes 30 Bundesliga games on Fridays, and five each on Sundays and Mondays throughout the season, four relegation playoff games and the Supercup, with the 2020 contest involving Bayern Munich and Borussia Dortmund taking place next week.
Discovery tried to renegotiate the terms of its deal with the DFL, the German league earlier this year, citing the two-month stoppage in play caused by the coronavirus as reason to not pay the final €70-million ($82-million) outlay for 2019-20.
It then insisted it had the right to unilaterally terminate its deal if need be, and that it considered the contract cancelled through a force majeure clause, but a panel from the German Institute of Arbitrators later found in favour of the DFL, ruling that the termination was unlawful, and that the DFL-Eurosport contract therefore would remain in place until its scheduled end date of 2021.Eurosport originally secured the rights in a four-year deal starting in 2017, paying €340 million to the DFL, before offloading them to DAZN..
When Discovery unilaterally terminated the agreement, it effectively left DAZN out in the cold as the US company insisted its agreement with the DFL had come to an end, meaning the OTT service had to fend for itself in order to cover more games.
DAZN did reach a direct agreement with the DFL in late May to cover matches from the remaining rounds of the 2019-20 Bundesliga, following the league’s restart after a two-month hiatus, but that agreement was seen by the league as very much a one-off deal, and not a permanent solution.Sportcal