Ex-IMG exec Slack to lead commercial operations at F1's Racing Point
Jefferson Slack, the former senior vice-president of football at IMG, the international sports and entertainment company, has today been named as managing director of commercial and marketing at the BWT Racing Point Formula 1 team.
In the newly-created role, Slack (pictured) will be responsible for all commercial and marketing activities of the team, which will be rebranded as the Aston Martin works team from 2021 after a £182 million ($233 million) investment into the car brand by a consortium led by Racing Point’s current owner and billionaire Lawrence Stroll.
It will mark the return of the Aston Martin name to the sport for the first time in 60 years, with the car manufacturer having previously competed in five championship races in 1959 and 1960.
Reporting into chief executive and team principal Otmar Szafnauer, Slack will begin the role immediately and be based at the team’s headquarters in Silverstone.
He has 30 years’ experience in the sports industry and made a surprise departure from IMG in 2014 by mutual consent.
He was appointed to develop IMG’s global soccer business in June 2009, joining from Wasserman Media Group, where as executive vice-president responsible for all European marketing operations he developed and maintained relationships with federations, including Fifa, soccer’s world governing body, and Uefa, its European counterpart.
Slack also interacted with top clubs, including Italian trio Inter Milan, AC Milan, and Juventus, England's Arsenal and Chelsea, Spain's Barcelona and France's Lyon.
Before joining Wasserman, he was chief executive, interactive for Inter, managing all business affairs for the club through its Inter-Active subsidiary.
Immediately after leaving IMG, Slack joined TOK.tv, a 'second-screen' company, as partner and executive vice-president.
He was also involved in sports private equity with HM Capital Partners in his early career.
More recently, Slack has been a commercial adviser to FIBA, basketball’s international governing body, and Dorna, the commercial rights-holder of motorcycling’s MotoGP World Championship, as well as undertaking a number of personal investments in businesses across the sports industry.
Stroll said: “With the progress we have made this season on the track and with our upcoming relaunch as Aston Martin F1 Team, we have a unique opportunity to create an iconic new sports property that is at the forefront of Formula 1. We are delighted to appoint Jefferson Slack to help us realise the full global commercial and marketing opportunities that lie ahead.”
Slack added: “I believe this is one of the most exciting commercial opportunities, not just in Formula 1, but in the whole of the sports industry. We are looking to build an iconic new sports brand in Aston Martin F1 Team, and in the process we believe we will create a unique global marketing platform for other brands and partners. I am looking forward to working with Lawrence and Otmar, and building a world-class commercial and marketing team.”
This is the latest appointment made in this area by the Racing Point team in recent months after the appointment of Olly Dale, the former commercial director of English soccer giants Liverpool, as chief commercial officer in June.
Stroll’s consortium took control of the struggling Force India team and rebranded it as Racing Point at the start of the 2019 season, when SportPesa, the African sports betting operator, signed a multi-year title sponsorship deal. However, in February, it was announced that deal was being terminated after just one season.
For the 2020 season, Austrian water treatment company BWT upgraded its principal sponsorship deal with Racing Point to a full title sponsorship.