Inter partner with AIM for geo-targeted advertising; PSG using same tech in 22BET deal
Inter Milan, of Italian soccer's Serie A, have partnered with AIM Sport, the sports marketing and digital perimeter advertising firm, to install virtual advertising boards at their San Siro home.
AIM's 'digital overlay' technology enables dedicated billboard advertising to be virtually deployed and shown to television audiences in different countries, generating extra revenues for the home club.
Inter have been testing the technology, which will be rolled out for the start of the 2020-21 season at their home games, beginning against Fiorentina on 26 September.
AIM first teamed up with Paris Saint-Germain, the perennial French champions, in April 2018, and the club today announced a regional sponsorship deal with 22BET, one of the leading online betting firms in Africa, focused heavily on the technology.
22BET becomes PSG's official betting partner on the continent in a two-year deal and will make use of the AIM digital overlay technology installed at PSG's Parc des Princes stadium.
Among other rights, 22BET will benefit from a club legend meet-and-greet session and VIP seats for home matches.
The brand will also organise private events at PSG's Parc des Princes home and provide 'money-can't-buy' experiences for its clients and employees, as well as specific digital posts on the club’s platforms to promote special offers from 22BET.
Marc Armstrong, chief partnerships officer at PSG, said: “We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa.”
Olatunji Idowu, director of 22BET Africa, added: “We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region.”
Elsewhere in Serie A, the American Krause family has completed its takeover of Parma.
The Iowa-based Krause Group has taken a 90 per cent stake in the club, valuing it at more than $100 million.
Parma Calcio 1913, officially formed in 2015 after the club’s original iteration was declared bankrupt following a decade of financial tribulations, started life in Serie D, but rose through the divisions, and finished 11th in the top flight last season