Sport1 revs up for Rocket League series in IMG-brokered deal
Sport1, the German sports broadcaster, has added to its portfolio of top esports events with an agreement to show the Rocket League Championship Series starting this weekend.
Under a deal with video game developer Psyonix, brokered by international sports agency IMG, RLCS Season X will go out on the eSPORTS1 channel in Germany, Austria and Switzerland.
Live coverage gets under way with the North American regional 2 event starting at 8pm CET on Saturday.
Rocket League has already featured on eSPORTS1 as part of the DreamHack Pro Circuit last year.
The channel is also home to other major esports competitions including the DreamHack Masters, the FIFA 20 Summer Cup Series and ESL One events for Dota 2.
Meanwhile, Blast, the international esports competition organiser, has brought in Hdac Technology, a blockchain company, as a sponsor for its forthcoming Counter Strike: Global Offensive events.
Hdac branding will feature across CS:GO competitions in the Fall Series, Showdown and Finals, in a deal which entails branded content opportunities and giveaways for fans, and sponsorship of a broadcast integration called ‘The Economy Play’ in which analysts will discuss issues such as how teams choose to spend their money on weapons.
Hdac is already a sponsor of Blast premier partner team G2 Esports, with the company’s logo appearing on the shirts of its players in CS:GO and Rainbow 6 competitions.
Elsewhere, Bose, the audio technology leader, has signed a deal with developer Riot Games to become the official headset partner of League of Legends global events.
The agreement comes into effect for the League of Legends World Championship in Shanghai, starting on 25 September, and also covers the Mid-Season Invitational and the All-Star Event.
Finally, Adidas, the German sportswear giant has become the kit supplier of German esports team Fokus Clan, which competes in tournaments based on the FIFA soccer game.
Under a deal brokered by sports marketing agency Infront, which works with the team, Adidas will kit out the players, complementing an existing deal with online sportswear retailer OutFitter, which will continue to responsible for the individualisation and refinement of the teamwearSportcal