Shakhtar end long-standing Nike deal to join with Puma
Shakhtar Donetsk, the Ukrainian soccer giants, have signed a new long-term kit deal with Puma, the major German sportswear brand.
From the start of the 2021-22 season, Puma will replace rival Nike, which will bring an end to one of the longest kit deals in European soccer.
Nike has kitted out Shakhtar for over two decades having first teamed up with the club in 2008.
The renowned US brand had replaced Adidas, which itself had a long-running partnership with the Ukrainian Premier League outfit from 1992 to 2008.
This represents another significant move in the European soccer scene in recent years for Puma, having signed up England’s Manchester City, Italian giants AC Milan, Spain’s Valencia, France’s Marseille and Dutch club PSV Eindhoven.
Puma’s portfolio also includes Germany’s Borussia Dortmund.
Vladimir Gorobets, general manager of Puma Ukraine, said: “Puma is actively developing on a global scale. An important part of Puma's global strategy is the development of its football line. We could not imagine a better partner on the Ukrainian market than Shakhtar.
“The brand is present across all leading sports networks in the country. I am sure that the partnership with Shakhtar will allow us to continue this growth and serve as a kind of impetus for further achievements.”
Puma has also been focusing heavily on individual endorsement deals in the sport and this week made its most high-profile signing, partnering with Brazilian superstar Neymar.
Meanwhile, AC Milan have today unveiled Harmont and Blaine, the Italian apparel brand, as their official style partner for the next two seasons.
As part of the deal, Harmont and Blaine will be providing formalwear and club uniforms for the senior men's and women's teams, as well as technical staff.
As well as traditional marketing activities, the two parties will also collaborate on the development of creative projects that will extend from digital to retail experiences.