Nitto extends ATP Finals title sponsorship to cover Turin hosting contract
Nitto Denko, the Japanese materials manufacturer, today extended its title sponsorship of the ATP Finals, the season-ending event on the men's tennis calendar, until 2025.
The new five-year contract covers the ATP Finals in its new home of Turin, Italy between 2021 and 2025, while Nitto also becomes a year-round gold partner and official athletic tape of the ATP Tour.
Nitto will provide medical taping products for use by ATP medical teams at Tour events with branding featured on physiotherapists’ official clothing.
Nitto has put its name to the ATP Finals since 2017, when it succeeded Barclays, the UK-based bank, in a four-year deal.
The finals will end its 12-year association with London this November,
Andrea Gaudenzi, ATP chairman, said today: “Nitto are global industry leaders and have fully embraced their sponsorship of our season-ending event since our partnership began three years ago. Together with the FIT [the Italian tennis federation], we look to build upon that relationship and the record growth the event has achieved during its time in London. We also look forward to working closely with Nitto as our year-round Tour partner, as they assist in protecting players’ health by providing top quality medical products for use at events across the season.”
Hideo Takasaki, Nitto president, chief executive and chief operating officer, added: "We are delighted and excited to be extending our partnership with the ATP and our long-term commitment to the Nitto ATP Finals. As a Gold Partner of the ATP Tour and its Official Athletic Tape Sponsor, we look forward to supporting tennis players participating on Tour, throughout the season. In Turin, a city with a strong spirit of innovation, we are confident the Nitto ATP Finals will be an event that amazes and inspires people all over the world."
This year's Nitto ATP Finals are slated to begin on 15 November.
Meanwhile, the Tour today added four new third-tier ATP 250 events to this year's schedule.
Two new back-to-back events in Cologne, Germany (indoor hard) and new events in Sardinia, Italy (clay), and Nur-Sultan, Kazakhstan (indoor hard) have been issued single-year licences for 2020.
The ATP said the granting of licences follows applications by tournament promoters and host localities able to satisfy strict health and safety, international travel, and ATP event requirements amid the coronavirus pandemic.
Gaudenzi added: "Our goal was to create additional earning opportunities for players and entertainment for our fans, and to do so in a safe and practical way. We are delighted to have tennis back on court again and these new events will help us finish the year strongly, as we build towards the season-ending Nitto ATP Finals."
An ATP 250 event is presently taking place in Kitzbuhel, Austria for those players that have not been competing in the US Open in New York.