Real Madrid trade with easyMarkets; LaLiga audience close to 2.8bn
Real Madrid, the Spanish soccer giants, have agreed a new sponsorship deal with easyMarkets, the online financial broker, for the next three seasons.
Beginning with the upcoming 2020-21 campaign, the company will serve as the official online trading partner of the defending LaLiga champions.
The deal means easyMarkets will retain a presence in LaLiga after the recent end of its shirt sponsorship deal with Real Betis just a year into a three-year agreement.
Ohad Golan, easyMarkets chief marketing officer, said: “We sought to sign with a club that has global appeal, with millions of eyes on it each match – and Real Madrid was the obvious choice. We look forward to leveraging Real Madrid’s immense popularity and global appeal strategically as we move forward.”
This is Real Madrid’s second sponsorship deal in the financial services sector in recent months after partnering with Liberbank in a six-year deal.
Meanwhile, LaLiga revealed it reached a cumulative audience of nearly 2.8 billion in the 2019-20 season, an increase of 11.5 per cent from the previous campaign.
In regional terms, the league’s highest growth was recorded in Africa (33 per cent) and Central and North America (20.4 per cent).
LaLiga’s social media following also grew, by 25 million, to reach 115 million.
In commercial terms, the Spanish top flight generated €100 million ($119 million) in sponsorship income for last season.
The league cited its international growth as the main driver of additional revenue with its sponsorship portfolio including brands such as Puma, Budweiser, Livescore, BKT and EA Sports.
LaLiga now has 42 global partners, including Santander as title sponsor, in a deal running to the end of the 2020-21 campaign.