Pro League teams up with 433 to grow global audience
Belgian soccer’s Pro League has today announced a content-sharing partnership with 433, one of the leading soccer channels on social media, in an effort to increase its global exposure and fanbase.
Through the tie-up, the Pro League will share video content with the platform such as goals and individual skills from the top-tier 1A and second-tier 1B.
The Pro League said its focus with the partnership will be on international reach, “through which we can promote our league, naming partners, clubs and players through the channels of 433.”
It added that 433 “offers the opportunity to increase the reach of the Jupiler Pro League, 1B Pro League and all Pro League clubs through online content sharing.”
The Pro League players and clubs will be incorporated into 433's content style to further enhance the reach and engagement of the competition on social media.
The content collaboration is also “actively supported by Eleven Sports and offers the opportunity to bring more fans closer to Belgian football.”
Eleven is in the first season of a five-year domestic broadcast rights deal after agreeing a €103 million ($123 million) deal until the end of the 2024-25 campaign.
433 already works with Germany’s Bundesliga, the Dutch Eredivisie and North America’s MLS, as well as Spanish giants Barcelona and German powerhouse Bayern Munich.
The platform has more than 29 million followers on Instagram, and more than 40 million followers across all social media channels.
The Pro League said the partnership with 433 was part of its ‘Pro League Forward’ initiative, which is a platform it recently created to focus on innovation.