Caribbean Premier League to be shown by 14 media partners worldwide
This year's Caribbean Premier League, the Twenty20 competition, held in the West Indies, has secured widespread coverage through deals with 14 broadcast and streaming partners.
The event takes place entirely in Trinidad and Tobago from 18 August to 10 September, and the organisers have struck agreements in Australia and New Zealand with Fox Sports and Sky Sports, respectively the major pay-television broadcasters in those two countries.
In the UK, pay-TV’s Sky has once again secured live coverage rights, having shown the competition for the first time in 2018.
In USA and Canada meanwhile, the action will be shown by Willow TV, the cricket-focused over-the-top service for North America.
The large Indian market will be served by Star India, that country’s dominant pay-TV broadcaster, while FanCode, the digital platform, has acquired live streaming rights to all matches, in a deal announced yesterday.
In South Africa, pay-TV’s SuperSport will provide coverage of the six-team competition, while pan-Caribbean rights have been snapped up by cable sports operator SportsMax (in addition to specific free-to-air deals for individual islands).
East Asia will be served by streaming service 1Play, which has secured rights to show the action across nine countries, while other streaming deals have been struck with Etisalat in the United Arab Emirates, and with three platforms in Bangladesh - MySports, GameOn, and GP Sports.
In 81 markets where no specific broadcast or streaming deal has been signed, the CPL’s own social media channels, namely those on Facebook, Twitch and YouTube, will provide live streams of all games.
Pete Russell, the CPL’s chief operating officer, said: “Each year we grow our broadcast and digital footprint, and with us being the first major cricket league to return we are confident that we will see an increase on last year’s record viewing figures. The CPL is now the second most watched T20 league in the world.”
Sunset+Vine, the UK-based television sports production and media company, will once again be the tournament’s host broadcaster, although its current contract, signed in 2017, is set to expire after this year’s edition.
Meanwhile, Mobile Premier League, an esports gaming platform, has signed up as the principal sponsor of the CPL’s Trinbago Knight Riders for the 2020 season.
The partnership will involve MPL’s brand logo appearing on the front of the team’s shirts, and the arrangement also extends to the Kolkota Knight Riders, the team from the prestigious Indian Premier League which has the same owners as TKR, for the 2020 IPL.
Nokia, the mobile phone manufacturer, was the previous main sponsor of KKR, across the 2018 and 2019 IPL seasons.