CPL doubles down on betting sponsors with Bet Daily
The Caribbean Premier League, the annual Twenty20 domestic cricket competition based in the West Indies, has signed up a second betting sponsor in as many weeks, partnering with Bet Daily, the Asian online gaming platform.
As an official CPL partner, Bet Daily will create original content for fans, who will get the chance to win prizes.
Just last week, the CPL signed up Asian betting website FUN88 for the 2020 edition, which will be played behind-closed-doors between 18 August and 20 September in Trinidad and Tobago.
Jamie Stewart, CPL’s commercial director, said of the newest commercial partner: “This will be a very different CPL, but it is no less exciting for fans watching at home. Having innovative and engaging partners like Bet Daily will only help enhance that fan experience. We are delighted to have them onboard as an official partner for the 2020 season.”
The CPL, title sponsored by Hero, the Indian motorcycle manufacturer, also has a sponsorship deal in place with Dream11, the India-based fantasy sports platform.