Eleven retains LaLiga rights in Portugal to 2024
Eleven Sports, the international subscription broadcaster, has retained rights in Portugal to Spanish soccer's LaLiga Santander for three more seasons.
The deal, announced today, also covers the second-tier LaLiga SmartBank, and runs from 2021-22 to 2023-24.
It has committed to show over 100 games per season from the second division.
The action will once again be carried on Eleven's linear TV channels and over-the-top streaming platform.
LaLiga launched the tender for Portugal, and 15 other European countries, in February, with first round bids due on 19 March.
While the tender was for three seasons from 2021-22, interested parties could submit bids for up to five seasons if they wished, with LaLiga able to take advantage of amendments to the text of Spain’s Royal Decree governing the sale of centralised rights, which had previously limited it to signing three-year deals in Europe.
However, as with cable operator Ziggo in the Netherlands earlier this week, Eleven's successful bid was just for three seasons.
Melcior Soler, director of audiovisual, LaLiga, said: "Eleven Sports is a strategic partner for LaLiga in Europe [it also holds rights in Belgium and Poland to 2021] and the renewal of our agreement with them in Portugal is a true reflection of this. We have three seasons ahead of us to continue growing together in Portugal and to offer the best live football to Portuguese fans."
Jorge Pavão de Sousa, managing director of Eleven Sports Portugal, added: “Over the past two seasons we have worked closely with LaLiga to develop a fantastic value proposition for Spanish football fans, and we want to continue to build on that now and deliver for fans in the years ahead.
“LaLiga is one of the most exciting competitions in the world and is a natural fit for our portfolio of premium rights here in Portugal, which also includes the Uefa Champions League and F1. We are committed to growing our offering in Portugal and this new partnership with LaLiga is an important step in that journey.”
LaLiga was a founding property of Eleven Sports Portugal, when the broadcaster launched in the country ahead of the 2019-20 season.
It succeeded Sport TV, the pay-TV operator, as LaLiga rights-holder in Portugal, where the Spanish top-flight is a popular draw, considering the number of Portuguese senior and U21 internationals who ply their trade in the league, such as João Félix (Atletico Madrid - pictured), Francisco Trincão, Nelson Semedo (both Barcelona), William Carvalho (Real Betis), Domingos Duarte (Granada) and Ruben Vezo (Levante).