DC United secure new sponsors for MLS return
DC United, of North America’s Major League Soccer, have agreed sponsorship deals with DC Events, the US capital Washington’s convention and sports authority, and online annuity agency Gainbridge Insurance Agency of Indianapolis ahead of the team’s return to action this weekend.
Under the deals, Events DC’s logo will be displayed on the back of the shorts, while Gainbridge will appear on the left sleeve in the MLS is Back Tournament.
The competition, which represents the return of professional soccer after the coronavirus-forced suspension, is taking place at the Disney’s ESPN Wide World of Sports Complex in Florida, with DC United's first match on Sunday against Toronto FC.
The relationship between DC United and Events DC dates back to the club's time at RFK Staidum, a facility owned and managed by Events DC.
Events DC was also the presenting sponsor for the club’s friendly against French club Olympique Marseille in 2019.
More recently, the pair have worked together on Washington DC’s bid to be a host city at the 2026 Fifa World Cup, to be staged in USA, Canada and Mexico.
Jason Levien, DC United chief executive and general manager, sits on an advisory board for the 2026 bid alongside Events DC chairman Max Brown and chief executive Greg O’Dell.
O’Dell said: “It is our hope that through our continued partnership and collaboration with DC United, that we continue to find innovative ways to showcase our city as a premier soccer market and inspire more international soccer matches and future visitors back to Washington, when the time is right.”
DC United’s long-time shirt sponsor is scientific research company Leidos Holdings, while Caesars Entertainment, the gaming hotel and casino corporation, has come on board as right sleeve sponsor this year.
Last year, Events DC signed a deal to be the sleeve sponsor of Swansea City, the Welsh club owned by Leiven, in England's FA Cup competition.