Inter land IC Markets as first sleeve sponsor
Inter Milan, of Italian soccer’s Serie A, have landed their first sleeve sponsor, agreeing a deal with IC Markets, the Australian online forex broker, until the end of the 2020-21 season.
The one-year agreement is believed to be worth around €10 million ($11.3 million) per year.
IC Markets will also benefit from branding across the club’s digital channels and inside the San Siro stadium, as well as fan engagement opportunities.
Sleeve sponsors were permitted by Lega Serie A at the start of the 2018-19 season, so long as a brand's logo is no bigger than 100 square centimetres. The right sleeve retains the Serie A logo.
The partnership represents the first sports sponsorship for the Sydney-based company.
Inter did hold discussions with main shirt sponsor Pirelli, the tyre company, last year about also becoming their sleeve sponsor.
The club are actively seeking to generate additional revenue from sponsorships and were this week reported to have renewed their training kit sponsorship deal with Suning, the Chinese retail corporation which owns the club, in an agreement worth €16 million per year.
The Italian giants are also in the market for a new lucrative shirt sponsor as their long-standing agreement with Pirelli is set to expire at the end of the 2020-21 season.
It has been reported in Italy in recent months that the Serie A club’s Chinese ownership group is looking for a larger sponsorship deal and a significant improvement on Pirelli’s €12 million per year contract.
Zhang Jindong, founder of Suning, is understood to be seeking a deal in the region of €30 million per annum.
Meanwhile, French Ligue 1 club Brest have formally announced a new kit supply deal with Adidas, the German sportswear giant.
The brand replaces rival Nike, which had kitted out the club for the past decade.
Brest’s deal with Adidas will come into effect from the start of next season, which will begin in late August.
The agreement reunites the two parties as Adidas was the club’s kit supplier in the 1980s.
Adidas increases its strong presence in Ligue 1 as it already supplies kits for Lyon, Strasbourg and Bordeaux.