Puma reunites with Paraguay in kit deal
The APF, the Paraguayan soccer federation, has agreed a new kit deal with Puma, the German sportswear giant, through 2022.
Under the agreement, which runs until the end of the next World Cup in Qatar, Puma will serve as the official kit supplier of the South American country's senior men's and women's teams and all age-grade teams.
The deal reunites the two parties as Puma kitted out Paraguay from 1999 to 2007, a period which included a Copa America held on home soil, in 1999, and two World Cup appearances, in 2002 and 2006.
The brand replaces rival Adidas, which has supplied the kit for the last 13 years.
Joma, the Spanish sportswear brand, was reportedly close to securing a kit deal with Paraguay but ended negotiations due to the financial fallout from the coronavirus pandemic, which opened the door for Puma.
The agreement boosts Puma’s national teams portfolio in South America where it has only had a deal with Uruguay after Chile switched to Nike in 2015.
This is the second national team deal Puma has signed in successive months after an agreement with the KSI, the Icelandic soccer association.
In Europe, Puma also kits out the national teams of Austria, Italy, Serbia, Switzerland and the Czech Republic.