Fox begins talks with NFL over lucrative renewal
Fox, the US national network, has begun “very, very early discussions” with American football’s NFL about renewing its media rights deal beyond 2022, its chief operating officer has revealed.
The network presently has rights to Sunday afternoon and Thursday night games, with the latter acquired as part of a lucrative five-year agreement signed in 2018 worth around $660 million per season.
Despite another two years to run on its existing deal, Fox chief operating officer John Nallen said the broadcaster is keen to extend its relationship with the league.
He told Deadline.com: “Give me the NFL, the ability to have that kind of programming. That is where the focus should be.”
Nallen also indicated that Fox will be willing to increase its rights fee to the NFL despite the global coronavirus pandemic, with the league expected to seek significantly more for its next rights deals.
Fox’s current deal with the NFL is believed to be worth a total of around $3.3 billion.
The NFL’s broadcast deals with national networks Fox, NBC and CBS all run until 2022, while its Monday Night Football deal with ESPN ends next year.
In April, the league signed a new three-season streaming rights deal with Amazon, the online retail giant, which for the first time includes an exclusive Saturday night game.
Amazon Prime Video and its Twitch platform will continue to stream worldwide the 11 Thursday Night Football games that are broadcast by Fox in the 2020, 2021 and 2022 seasons.
Meanwhile, YinzCam, the software and mobile app company, has appointed former NFL digital media executive George Scott as its first chief strategy officer.
Reporting to founder and chief executive Priya Narasimhan, Scott will be responsible for setting YinzCam's strategic direction, with a focus on growing the company's domestic and global footprint across clients, products and services, and enhancing partnerships with team, venue and league clients.
Scott has spent his entire career in the sports industry, with the last 20 in digital media.
He joins YinzCam following a 12-year tenure at the NFL, most recently as vice-president and general manager of its club media group, where he led digital, social and mobile platform strategy for the league’s network of 32 club sites, and oversaw the expansion of club video content distribution to mobile app, social platforms, and connected devices.
During his time at the NFL, Scott advised YinzCam on the build-out and integration of several features on behalf of the company's 23 NFL team clients, including the league's live game streaming experience last experience.
Prior to joining the NFL, Scott served as chief operating officer at CBS Interactive, overseeing all aspects of operations for the media company's more than 200 collegiate digital sports properties.