Tencent signs two-year data-based agreement with Motorsport Network
Tencent, the Chinese digital platform which owns multiple sports-based properties, has signed a two-year data and stats-based agreement with Motorsport Network, the USA-based digital media company.
The site’s Motorsports Stats service and database, including its results feed, will now be made available to users of Tencent Sport, across all platforms - TV graphics, websites, mobile applications, and other digital platforms including social media.
The deal covers 11 different motorsport series, both in terms of the current season and also historical data.
Ewell Zhao, Tencent Sports’ general manager, said: “Through the cooperation with Motorsport Stats, Tencent Sports will provide Chinese fans with deeper and more comprehensive high-quality content services and fully demonstrate the charm of motor sports… Motor sports is (one) of the most technologically advanced sports, with a strong demand for data capabilities.”
Gustavo Roche, managing director of Motorsport Stats, added: “Chinese fans will now be able to get closer to the sport and enjoy a richer experience.”
Motorsports Stats is the official stats supplier for the FIA, motorsport’s governing body, and also provides data feeds and other services to various teams, sponsors, and media organisations.
Elsewhere, the esports version of motor racing’s World Rally Championship has taken Toyota Gazoo Racing on board in a multi-year title partner agreement.
The esports WRC Championship, in its fifth season and published by game developer Nacon, will now be presented by Toyota Gazoo Racing (which has a team competing in the real-life WRC and won the manufacturers’ world title in 2018).
The winner of this year’s esports Championship, which thousands of gamers are challenging for, will receive a newly-released Toyota GR Yaris road car.
WRC 8, the esports competition’s official game (licensed by WRC Promoter, which owns the series’ commercial rights), features simulated versions of iconic stages used in the real-life WRC, including from circuits in Monte-Carlo, Argentina and Finland.
The agreement between Nacon and Toyota Gazoo Racing will also “extend into further promotions”, according to a statement, spanning both WRC 8 and WRC 9, the game’s latest edition which will be released in September.
Oliver Ciesla, WRC Promoter’s managing director, said: “Since physical events have been affected by recent circumstances, esports is… a way for our fans to experience the thrill of motorsports competition even more intensely.”
Andrea Carlucci, director of product and marketing management at Totoya Motor Europe, added: “As one of the pillars of Toyota Gazoo Racing, e-motorsports is key for us to make motorsport and sports cars more accessible to more people and to foster a new generation of car lovers everywhere.
“We’re looking forward to working closely with our partners to bring our brand value and exciting products closer to consumers and fans.”
The partnership continues WRC Promoter's new focus on esports. In April, the rights-holder announced a multi-year deal with Fanatec, with the provider of professional simulator hardware becoming an official partner of the WRC's gaming activities.