Bournemouth need new shirt sponsor after M88 deal ends
Bournemouth, of English soccer’s top tier Premier League, are seeking a new front-of-shirt sponsor after ending its agreement with Asian betting company M88.
The termination of the sponsorship deal comes as M88 is reported to be under investigation by the UK Gambling Commission.
Bournemouth first secured a two-year partnership with the online betting firm in 2017, which was then extended last year as part of a club-record deal. The deal saw M88 featured on the front of the club’s home, away and third shirts, and all training wear in a deal worth around £5 million ($6.22) per season.
The agreement was due to expire on 31 May and although Bournemouth still have nine games to play when the Premier League resumes next month, they will not wear M88-branded shirts for the duration of the 2019-20 season.
The club’s sleeve sponsorship with parent company Mansion is reportedly unaffected.
If a replacement sponsor is not found before the restart of the season, Bournemouth will consider adding a ‘thank you’ message to the UK’s National Health Service for the final nine games of the season, according to the Daily Mail.
It is unclear what part of M88 is under investigation by UKGC, however, it was revealed by UK media outlets in April that Mansion Bet’s Mansion Europe brand was also being investigated.
The Mansion group has previously been fined €150,000 ($166,600) by the Netherlands Gambling Authority for operating in the country without permission.
In May, M88 shut down its operations in Cambodia and Malaysia to focus on operating in bigger markets, including China, Thailand and Vietnam.
M88 was announced as the official betting partner of Premier League side Leicester City in 2018 before being replaced by gaming group 19.com last year.