Extreme E docuseries to air on National Geographic
Extreme E, the SUV electric motor racing series that aims to highlight climate damage, will launch a docuseries on National Geographic, the US pay-television network, to chart its development ahead of its debut season next year.
The three-part docuseries will be a lead up to the first Extreme E race in 2021 and feature exclusive behind-the-scenes content.
Titled ‘How to Build a Racing Car’, ‘Making Tracks’, and ‘The Electric Future’, the three parts will premiere on National Geographic this fall.
Extreme E’s chief marketing officer, Ali Russell, said: “This is the story of a brand new, ground-breaking sport which was born out of a strong ambition for environmental responsibility. National Geographic’s global reach and popularity among adventurists and thrill seekers will enable us to share our sport for purpose mission with millions of potential new fans.”
When the Extreme E concept was launched in January 2019, founder Alejandro Agag initially said it would not be broadcast live, citing certain logistical challenges, noting instead that Academy Award winning film director Fisher Stevens would produce a 'docu-sport' TV series which would be sold to broadcasters after the first season.
Indeed, there had been an intention to keep the winner's identity secret until the series was released, but Sportcal learned last September that talks with prospective sponsors encouraged Extreme E to pursue a live broadcast rights sales model for the inaugural season.
Despite committing to providing live coverage, Extreme E opted to still produce the docu-series to sell it to broadcasters.
RDS, the French-language Canadian cable sports network owned by multimedia firm Bell, recently became the ninth broadcaster to secure domestic rights to Extreme E.
It joined: the BBC (UK); Sony Pictures Network (Indian subscontinent); TVNZ (New Zealand); Mediaset (Italy); Fox Sports Asia and Fox Sports Australia; RTM (Malaysia); Dubai Sports (Middle East); and BTRC (Belarus).
As well as the live coverage and docu-series, a magazine show will also be produced and made available to broadcasters.
In season one, Extreme E will race in Greenland (Arctic), the Amazon (Rainforest), Saudi Arabia (Desert), Nepal (Mountain) and Senegal (Ocean) as it seeks to highlight areas damaged by climate change.