Kelme set for English debut with Watford as AZ land Nike deal
Watford, of English soccer's Premier League, and AZ Alkmaar, of the Netherlands' Eredivisie, have landed new kit supplier deals from the 2020-21 seasons, whenever they may begin.
Watford have agreed a four-year contract with China-owned Kelme, worth £2.5 million per season, The Athletic has reported.
The club's present three-year deal with German giants Adidas expires at the end of this season, and is worth around £750,000 per year.
Kelme was founded in Spain but is now under Chinese ownership, and presently kits out LaLiga sides Alaves and Espanyol.
Watford were 17th in the Premier League, one space above the relegation zone, when the league was suspended in mid-March, with as yet no official date or plans for resumption.
In the Netherlands, AZ have swapped USA's Under Armour for behemoth Nike in a five-season deal.
Under Armour has kitted out AZ since 2015-16.
AZ’s general manager Robert Eenhoorn told the club’s website: “We are extremely proud to connect the world’s largest sports brand to the club.
“Nike is a sports brand with a global reach and stands for reliability and innovation. Those core values are an excellent match for AZ. We believe this partnership will help us to grow in new markets. We are therefore looking forward to a successful collaboration."The club could wear the new Nike kit in the Uefa Champions League having been in second place when the KNVB, the Dutch soccer association, called an end to the 2019-20 season because of the coronavirus pandemic. It means AZ will enter the elite clubs competition in the second qualifying round.