Belarus Cup brings much-needed live soccer to Content Arena platform
Content Arena, the online sports rights trading service, has added live soccer to its offering to broadcasters, taking advantage of Belarus' decision to play on while all other European leagues have shut down because of the coronavirus pandemic.
Content Arena said live, delayed and highlights rights to the forthcoming Belarus Cup semi-finals and final are available in 216 territories.
The first-leg semi-finals between Slaviya Mozyr and Bate Borisov and between Dynamo Brest and Schactor Soligorsk will be played on 8 April, with the second legs slated for 29 April.
The Belarus Cup final will be played on 24 May.
In addition, worldwide rights are being made available on Content Arena for the National Futsal Championships, which involves 12 teams competing in seven cities in Belarus.
There are between 40 and 63 hours of live programming being made available over the next two months, Content Arena said.
As reported by Sportcal earlier this week, the ABFF, the Belarus soccer federation, signed up new broadcast partners in 10 countries ahead of the second round of matches in the top-flight Vysheyshaya Liga last weekend.
With broadcasters desperately seeking live sports content to fill their programming schedules, deals were struck in the Balkans, Russia, Ukraine, Indian sub-continent, Bulgaria and Israel, with talks ongoing with media outlets across the Americas.
Belarus president Alexander Lukashenko has shrugged off warnings from the World Health Organisation over the pandemic and refused to order a lockdown.
International rights to the Vysheyshaya Liga are distributed on behalf of the ABFF by GreenFieldSolutions, a Geneva-based rights agency.
Founded in 2017, Content Arena is largely focused on small-to mid-tier sports properties and takes a percentage commission from its rights-seller of the value of any deal facilitated, without charging the buyer.
It also offers the automated creation of legal documents, rights portfolio management and technical content distribution.
In an interview with Sportcal last week, Content Arena co-founder Sascha Kojic said registrations to the platform had increased dramatically in recent weeks, with broadcasters desperate for documentaries, highlights and archive footage.