Huami in deal to accessorise Chinese athletics
Huami, the wearable technology brand, has signed a five-year sponsorship deal with the Chinese Athletic Association, the governing body for track and field in the country.
Under the deal, Huami has exclusive rights in the smart wearables category, covering devices including smart bracelets, smart watches, smart headphones and smart glasses.
The deal covers the 2021 World Athletics Championships, the 2022 Asian Games and the next two Olympic Games, in Tokyo in 2021 and in Paris in 2024.
Under the partnership, Huami and the CAA will set up a joint laboratory for athletics to study the data of professional Chinese athletes and sports enthusiasts, which will produce research reports to guide people on how to get healthier and conduct more effective training.
Yu Hongchen, the vice-president of CAA, said: “The official partnership will promote the sports spirit and healthy lifestyle to the whole society, which also has a positive impact on building a leading sports nation.”
In January, US sportswear giant Nike extended its deal as the kit supplier of the CAA for a further 12 years.
The partnership started in 2014, and will now run until at least 2033.