Infront Moto Racing attracts new and returning sponsors for MXGP
Infront Moto Racing, the motocross promoter formerly known as Youthstream, has secured a significant portfolio of sponsors for the 2020 FIM MXGP Motocross World Championship.
The agreements are headlined by a new partnership with Yamaha, the Japanese motorcycle company and prominent sponsor of sport, which signed a two-year deal to become the official service vehicle supplier of the series.
In addition, renewals have been signed with several other brands, with Fox Racing, the extreme sports clothing brand, continuing as the official apparel partner for a further two years, and Dunlop, the UK sports equipment and kit brand, remaining the official tyre supplier for another three years.
Athena, Wiseco, Rekluse, and ProX Racing Parts have all extended as global partners, while Italian wine brand Santero and Italian helmet manufacturer Just1 Racing have prolonged their deals for another season.
David Luongo, Infront Moto Racing chief executive, said: "It is encouraging that Infront Moto Racing remains such a strong draw for top motorsport brands despite the challenging time we are having on sport around the world. MXGP can celebrate a globally engaged fanbase and we are going to grow even more under the umbrella of Infront and thanks to its fantastic reputation worldwide."
Switzerland-based Infront which is owned by China’s Wanda Sports Group, bought out Youthstream in January 2019, in what marked a return to the motorcycling sector, and the promoter was rebranded last month.
The property holds exclusive television, marketing and global promotional rights to the FIM MXGP Motocross World Championship in a long-term deal with the FIM, motorcycling’s international governing body, running to 2036.
The series marketed by the unit include the FIM Motocross World Championship, the FIM Motocross of Nations, the FIM Women's Motocross World Championship, the FIM Junior Motocross World Championship, the FIM Snowcross World Championship, the Motocross European Championship and the Motocross of European Nations.
Like many other sports competitions, the 2020 FIM MXGP Motocross World Championship season, which began last month, has been put on hold due to the coronavirus outbreak.