SoFi enters esports market with Misfits Gaming
Social Finance, the Californian finance technology-start-up, has signed a sponsorship deal with Misfits Gaming Group, the esports organisation.
As part of the agreement, SoFi will sponsor Misfits Gaming US and its teams in the region, the Florida Mayhem, which competes in the Overwatch League, and Florida Mutineers in the Call of Duty League.
The MGG teams will feature the SoFi logo as their main jersey patch and the company will also be a presenting sponsor of Mayhem and Mutineers events.
In addition, MGG and SoFi will collaborate to produce original content for the MGG social platforms with a focus on personal finance.
Ben Spoont, chief executive and co-founder of Misfits Gaming Group, said: “SoFi is a true industry innovator and their forward-thinking approach to personal finance is a natural fit for the tech driven esports industry. Through our partnership with SoFi, it’s our goal to provide a platform for players and fans to learn more about personal finance.”
The deal is the tech company’s first foray into esports but it recently entered the traditional sports sponsorship scene with a major $400 million, 20-year naming rights deal for the new 70,000-seater Los Angeles-based stadium which will be home to the Rams and Chargers, the city’s' NFL American football teams.
Meanwhile, ESL Australia, the regional arm of the esports promoter owned by Sweden’s Modern Times Group, has secured a sponsorship agreement with Western Union, the international payments company, for the ongoing ESL ANZ Championship.
Under the deal, the company will sponsor a prize pool of A$20,000 ($11,800) to be awarded to the players and teams “that best manage in-game resources.”
Western Union said the deal will enable it to “reach our customers and global audiences in a new way.”
The ESL ANZ Championship began at the start of the month and will run to 26 March.