TV2 picks up Norwegian rights to ESL Pro Tour
ESL and DreamHack, the esports promoters owned by Sweden’s Modern Times Group, have today announced a deal with TV2, the Norwegian free-to-air commercial broadcaster, for media rights in the country to the ESL Pro Tour, the largest series based on the Counter Strike: Global Offensive (CS:GO) video game.
The one-year agreement, which will run to March 2021, covers the ESL Pro Tour’s CS:GO tournament circuit, including the ESL Pro League, ESL One and DreamHack Masters.
The ESL Pro Tour begins today with the ESL Pro League, which ends on 13 April.
TV2 will broadcast all ESL and DreamHack events on its main linear channel as well as its streaming platform.
Thomas Schmidt, chief commercial officer at ESL, said: “TV2 has decades of experience in shaping the presentation of sports in the most engaging way for the Norwegian population. It's crucial for esports to keep expanding into the mainstream - with TV2 we have found a powerful and progressive partner who can help shape our products for the Norwegian audience and provide strong nationwide exposure.”
The launch of the ESL Pro Tour was announced in September by ESL and DreamHack, bringing together more than 20 CS:GO tournaments on five continents offering combined prize money of over $5 million.
MTG owns 82 per cent of ESL and 100 per cent of DreamHack, two of the leading international players in the sector, and the ESL Pro Tour is described as “the first of several moves to create global esports tours for various games.”
This is the latest broadcast deal secured by ESL and DreamHack in the Nordic region in recent months following on from agreements with Nordic telecoms firm Telia in Finland and commercial broadcaster TV2 in Denmark.
In the last six months, the esports promoters have also signed media rights deals with commercial broadcaster ProSiebenSat.1 in Germany, Austria and Switzerland, Maincast, the esports broadcast and content production company, in Russia and CIS markets, and media company Blake Broadcasting in USA, Canada and Asia, excluding China.