Sky Italia wins digital clampdown case ahead of Serie A tender
Sky Italia, the pay-television operator, has won its appeal against the AGCM, the Italian antitrust authority, which had banned the broadcaster from acquiring and distributing exclusive content on its digital platforms.
The three-year ban was handed to Sky Italia in May 2019 following a two-month probe by the AGCM into the acquisition by the pay-TV operator of R2, the pay-TV services and technical platform of Mediaset Premium, the digital terrestrial TV service, and was upheld by a regional administrative court (TAR) three months later.
However, the TAR of Lazio has now reversed the AGCM ruling following an appeal hearing on 12 February.
It opens up the possibility for Sky to bid for rights across all platforms to domestic soccer's Serie A when the tender launches, which is expected next month.
Sky shares rights with over-the-top platform DAZN for the 2018-19 to 2020-21 cycle.
The ban was originally handed down to Sky in order to restore "potential competition in the pay-TV market," but the broadcaster argued it was “completely unjustified and disconnected with respect to the topic of the terrestrial technical platform raised by the same authority," and put it at a disadvantage to digital-only players.