Matchroom to roll out 12-sport OTT service with help of StreamAMG
By Euan Cunningham
Matchroom Sport, the UK sports promoter owned by Barry Hearn, has announced it will be launching its first over-the-top live streaming service, Matchroom Live, in the coming months.
In partnership with StreamAMG, the provider of live video and OTT services, Matchroom Live will offer fans live coverage of multiple Matchroom Sport events, including the PDC World Darts Championship, Premier League Darts and the World Snooker Championship, in countries which do not have broadcast deals already in place.
Events from 12 sports will be available on the new platform.
In addition, the service, available online and via multiple mobile operators and services, will offer highlights, replays and various feature programmes on a worldwide basis.
There is as yet no specific date for the launch of Matchroom Live, but it is set to be fully up and running by the northern hemisphere summer.
In terms of the live coverage, Matchroom Live will enable fans to watch four events at once via the QuadPlay feature.
StreamAMG, which has been a partner of Matchroom Sport since 2016, and helped the latter launch the Professional Darts Corporation's PDC TV platform in March of that year, will be helping the promoter to “deliver a sophisticated subscriber acquisition and marketing strategy."
Matchroom Live will make use of the StreamPlay solution, which incorporates video technology to cover live production, global distribution, and on-demand content management.
The future commercial strategy of the platform is described as “flexible”, and will primarily consist of subscription offerings, as well as pay-per-view options.
The promoter will be able to tailor the pricing strategy and payment model for different countries and different sports.
The announcement comes less than 24 hours after it was revealed that DAZN, the international OTT streaming platform, will be making its service available on a global level from May of this year.
DAZN is currently accessible in only nine markets, but, is spreading to more than 200 countries and territories, and in a “first step,” taking advantage of the partnerships it has with top boxing promoters, including Matchroom Boxing USA.
This global English-language platform has been in the pipeline for some months, and its first major event will be a fight involving Canelo Alvarez, the Mexican boxing star who has won world titles at four different weight divisions, on 2 May, with further details to be confirmed.
DAZN signed an eight-year, $1-billion deal with Matchroom Boxing in May 2018, and committed, through the Matchroom Boxing USA joint venture, to stage 16 major fight nights per year, featuring top boxers in the country.
It is thought that there will be conversations between DAZN and Matchroom Sport over further content amalgamation given the timing of this week's launches.
Barry Hearn, whose son Eddie runs Matchroom Boxing, said: “Matchroom Live will allow us to reach new audiences, grow our international presence and offer world-class entertainment for fans across the globe.”
Hugo Sharman, chief executive officer of StreamAMG, added: “This is a unique platform with a unique offering. Matchroom Sport have always been quick to adopt new technology and new business models, and we’re delighted to support their ambition.”
• The next fight of Anthony Joshua, the UK’s world heavyweight champion, is set to take place at the Tottenham Hotspur Stadium in London.
The 30-year-old Joshua, who is represented by Matchroom Sport, will take on Bulgarian Kubrat Pulev at the 62,000-capacity venue on 20 June.
Joshua is the current IBF, WBA, WBO and IBO heavyweight champion, while the 38-year-old Pulev is the IBF’s mandatory challenger.
The fight is being seen as a preamble to a potential unification fight with another Briton Tyson Fury, the new WBC champion.Sportcal