Red Bull rebrands Toro Rosso F1 team to AlphaTauri
Motor racing - 17 Feb 2020
Red Bull GmbH, the energy drinks giant which owns two teams in motor racing’s Formula 1, has rebranded its Toro Rosso outfit as AlphaTauri ahead of the 2020 season.
The team has been known as Toro Rosso since 2006, when Red Bull took it over. The operation had originally been run by the Italian team Minardi, which sold it to Paul Stoddart, an Australian businessman, in 2001 when it was struggling. Stoddart then sold it on to Red Bull in 2006.
From then on, the team had previously competed under the official name of Red Bull Toro Rosso Honda.
AlphaTauri is a fashion brand owned by Red Bull, which was founded four years ago, and the team will once again have its name prefaced by Scuderia, as did Toro Rosso since 2006.
Speaking at the launch of the new 2020 season car, and of the the team’s chief Franz Tost said: “We will be pushing more this season as have a new partner, we’re an ambassador of this brand so we must perform well, so the motivation is high.
Pierre Gasly, one of the team’s drivers, said: “I think Scuderia AlphaTauri is a fantastic project, a new adventure.”
The new AlphaTauri car for the 2020 season was seen for the first time over the weekend, as the team started its pre-season testing.
Red Bull also operates a Formula 1 team which it gives its name to, which it took over in 2005. That team currently has Aston Martin, the British luxury car brand, as its title sponsor.
Last month, Red Bull Racing signed a multi-year extension to its sponsorship deal with ExxonMobil, the international oil and gas giant.