Report: Milan braced for cut-price Emirates deal
The renewal of the shirt sponsorship deal between Emirates, the Dubai-based airline, and AC Milan, traditionally one of Italy’s top soccer clubs, will be worth around €4 million ($4.3 million) less per year than the existing deal, it has been reported.
The two parties have been in negotiations to extend a front-of-shirt association that dates back 10 years, with a deal expected to be announced soon.
However, it will not match the current five-year agreement, valued at €14 million per annum, plus bonuses, and be in the region of €10 million, plus bonuses, according to Italy’s Gazzetta dello Sport newspaper.
The valuation appears to reflect Milan’s fallen status, with the club absent from European competition this season and currently a lowly 10th in Italy’s Serie A.
Emirates has been a partner of Milan since 2007, and stepped up to replace Bwin as shirt sponsor at the start of the 2010-22 season.
However, the company’s priorities appear to be changing, as last week it signed a five-year deal with Olympique Lyonnais, of French soccer’s Ligue 1, reported to be worth as much as €20 million per season.